Make no mistake, playing makes your child smarter!

"Play is simple, but profound" - anonymous

Unfortunately, society has been unfair to the concept of play. Toys have been quickly classified as a form of brain candy with no correlation with serious learning. This is a wrong assumption because playing and learning go hand in hand.


Toys have been the heart and soul of children for centuries. They have been the source of entertainment, fun, and learning across cultures. They not only help a child enjoy an activity but also develop his/her personality in a positive way at the same time.

When a child is pushing a car, or playing with a LEGO set, his/her imagination, hand-eye coordination, and motor skills are developed simultaneously. It is not JUST about having fun.

When a child encounters something while playing, he/she recognizes the cause-effect relationship. "If I do this, this happens" is quickly established in the brain. Then follows experimentation, driven by curiosity, helping them understand the concept of trial and error.

The more children play with a wide range of toys of various shapes, colors, and dimensions, their creativity, thinking patterns, cognitive ability increase exponentially.

Clearly toys are serious business! Bring back toys to where they belong – The center of your child's life and learning cycle.

Posted by Toy Academy
We shape children's future through skill based games. To find more about us check out www.toyacademy.in.